Sound is one of the strongest connections between human beings. Public Radio International (PRI) is a global non-profit radio organization. The concept of this design is to show the power of the voice, from things we hear daily, to broadcast news that shakes our hearts.
— print & web design
GO TO tech conference promotional book
“Focus on the destination, travel is not about the journey.” A bold statement that was given by ‘GO TO’, the Technique conference to promote a futuristic computer/coding method, quantum computer and network. In the future, the computer network will be faster and faster and we will be able the reach the ultimate state, teleportation. Everything will happen and finish in the blink of an eye.
The typography driven promotional book was designed to present how we see things differently when our information transfer is ‘faster’, even without the process/physical media. To create this fantasy futuristic digital highway, color, type and graphics were designed in detail. Typefaces Kettler and Manifold were chosen to represent the computer code look and feel, and colors from coding screens were also part of the design. Also visual impact was created by showing the contrast between fast and slow, past and now, light and heavy.
Bar Hill Gin evolutionary redesign
In the wild lands of the Northeast Kingdom in Vermont, one beekeeper has created a honey-scented place in the spirits world. In 2008, Todd Hardie established Caledonia Spirits & Winery, producers of hand-crafted spirits including a vodka distilled from honey wine and gin made from local grains and flavored with honey.
The gin is a celebration of our special connection to the land. The pure grain spirit is a canvas to showcase juniper berry and raw northern honey. Added just before bottling, the raw honey imparts unique floral qualities. The bottles are sealed in raw bee’s wax, a unique nod to Hardie’s favorite pollinator. A honeybee and a vista as seen from Barr Hill are part of its logo and label. The strong story is part of the brand equity. Type lockup was redesigned while still keeping the original flavor. Textured paper stock and letterpress printing were used to represent the personality of the product and the brand.
Big Concert visual system
It’s a big world where we can live together. It’s a big deal when we support each other. Big Concert is San Francisco’s 100% non-profit music festival. All of the proceeds from the Festival will benefit the African Children Education Foundation. Here people join together to enjoy themselves and help the world.
Graphic animal silhouettes were designed to achieve a fun, cool and relaxing feeling for the festival. A range of yellow tones, a very African color, was used to connect everything as a whole. The artistic feel of San Francisco and the African flavor are well mixed together.
Subway brand identity system
Eating is not just about the food. Here is a new healthy, happy, energetic redesign for the brand new Subway®. ‘The fastest experience, is anything but fast food!’ Here we make fresh sandwiches for you and your family. We also provide a comfortable dining space for everyone. Subway now equals fun.
This rebranding introduces the band new Subway. As the world’s largest submarine sandwich chain with more than 37,000 locations around the world, Subway should be fun, exciting and awesome. Classic type only logo was redesigned, using a more friendly round corner typeface. The new perspective look gives an energetic feeling and adds dimension, while still being flat and on trend. A new color palette was added to the design, including the original green and yellow. Secondary graphics are inspired by the New York subway map and signs, in order to create a very fun and impressive look and feel.
Verallia glassware packaging structure
Verallia is the glassware brand of Saint- Gobain. Although it is a relatively new name in the glass packaging industry, the company is deeply rooted in glassmaking tradition. This creative packaging structure was designed to protect breakable glasses and also fits in the block shipping pallet. The material of the structure is disposable hard plastic, strong enough to protect the glasses, but at the same time light and easy to carry. The design of the package was inspired by the lightness and gentleness of water. The brand colors are aquamarine and teal, and all together the package design has a very bold look. It also can be used as a flower vase. Very eco-friendly.
:) mobile application design
This app is designed specifically for people who spend time waiting for something. Some funny stupid little games that cheer you up while you are waiting in line. A biological scan function was included inside the app. You can create different kinds of games that simulate the real world. If there were ten people standing in front of you, a game including ten dots would be created.
Flat minimalist UI design was created to make the app very simple and on trend. The orange, red and teal color palette expresses a cheerful but not childish feeling. Graphic minimalist emoji was created to cheer the user up. Cute things that always make you smile, don’t they?
Birds Room pet food packages
Animal Connection is San Francisco’s premier provider of small animals; they own a large room specifically for nurturing chicks and birds. When customers walk into the store, they can immediately hear the bird sounds. Birds Room, a premium bird supply brand including foods and toys, was named after that. Targeting younger families and children, the brand encourages family interaction with their pets. The packages were designed to be very easy to use, and at the same time be adorable and colorful looking. We should appreciate our connection with animals and family — it fills life with love and joy. The connection with animals and nature also teaches us the way to love and care for others.