— branding & identity system
Eating is not just about the food. Here is a new healthy, happy, energetic redesign for the brand new Subway®. ‘The fastest experience, is anything but fast food!’ Here we make fresh sandwiches for you and your family. We also provide a comfortable dining space for everyone. Subway now equals fun.
This rebranding introduces the band new Subway. As the world’s largest submarine sandwich chain with more than 37,000 locations around the world, Subway should be fun, exciting and awesome. Classic type only logo was redesigned, using a more friendly round corner typeface. The new perspective look gives an energetic feeling and adds dimension, while still being flat and on-trend. A new color palette was added to the design, including the original green and yellow. Secondary graphics are inspired by the New York subway map and signs, in order to create a very fun and impressive look and feel.
— visual system, print & web design
“Focus on the destination, travel is not about the journey.” A bold statement that was given by ‘GO TO’, the Technique conference to promote a futuristic computer/coding method, quantum computer, and network. In the future, the computer network will be faster and faster and we will be able to reach the ultimate state, teleportation. Everything will happen and finish in the blink of an eye.
The typography driven promotional book was designed to present how we see things differently when our information transfer is ‘faster’, even without the process/physical media. To create this fantasy futuristic digital highway, color, type, and graphics were designed in detail. Typefaces Kettler and Manifold were chosen to represent the computer code look and feel, and colors from coding screens were also part of the design. Also, visual impact was created by showing the contrast between fast and slow, past and now, light and heavy.
— case study, information architecture, and UI/UX
Beautylish is a great online beauty community that has a strong relationship with their customers. The main goal of this re-design is to upgrade the app user experience, by creating a brand new app structure, reorganizing the sitemap and introducing a brand new visual design.
MOODBOARD AND TYPOGRAPHY
UX design helps beauty brands and distributors create websites and apps that bring aesthetic appeal to their customers, communicate with diverse audiences and tell compelling brand stories. Researchers state that when people are given 15 minutes to look at content, two-thirds of people would rather look at something beautiful than something plain.
TASK FLOW AND WIREFRAMES
We were thinking most of the people shop at mainstream websites, but seems like there is a big market for people who have needs and shop at other places for their beauty-related products. Two of them shop at eBay Amazon and Brand’s own website. And one person states that flexible payment is an interesting feature that can help her.
For our community part of the app, people are more tempted to watch video tutorials or read articles when they try to learn new things. This should be kept in mind when design and reorganize the user flow.
Key points, to make their online shopping experience better— (1) good customer servers that respond quickly (2) free shipping and free return (3) reliable visuals and descriptions for our user to help them make good decisions
FINISHED SCREENS
We conduct two rounds of user testing. The first round is paper prototyping user testing, the second round testing we provide a clickable prototype with higher fidelity design.
The overall site structures seem to work pretty well. Users have no issue navigating the app. They also think it looks good too, high-fidelity prototype helps them experience the app, although it can only help to an extent, they felt it’s pretty realistic. There are many details that can be refined more. I included before and after images right after this page.
Key points
(1) There are levels of simplicity suitable for different kinds of users.
For example, the video pop-up screen.. two girls understand that tap in the blank area will bring them back to the previous screens, another girl is confused and she said that x icon can help to make it more clear.
(2) There’re more we can do about personalizing the user’s profile screen.
I didn’t touch it a lot for the design but, it seems like there’s more we can do with personalizing the profile screen, and girls like to get recommendations and stuff like that.
After the user testing, more changes have been added to the final design.
— case study, branding, and UX/XI
Beak, is a non-profit organization that works on the reproduction of endangered parrots, to raise awareness about parrots and other captive birds and serves as an educational resource.
SOLUTION FOR THE BRAND
Branding, merchandise design, and a one-page website are ideal design solutions for this non-profit organization. We are trying to promote our causes using unique, bold, modern graphics, but we are also trying to make it as clean and simple as possible. We are trying to build a bold, cool branding and merchandise designs that people can actually wear them outside in order to promote our organization.
We are also looking for a very simple website that can be easily navigated. It guilds people from knowing us to donating just in a couple of clicks.
MOODBOARD, IDENTITY SYSTEM, AND LOGO DEVELOPMENT
The core value of our brand is spread awareness and provide an educational resource for the public about endanger parrot and our organization.
The look and feel that we are going for are Engaging, Exciting, Informative, also Firm and Humble.
INFORMATION ARCHITECTURE AND PERSONA
Information Architecture for the website of our organization including sitemap, persona, and user test flow.
— visual system, print & web design
Sound is one of the strongest connections between human beings. Public Radio International (PRI) is a global non-profit radio organization. The concept of this design is to show the power of the voice, from things we hear daily, to broadcast news that shakes our hearts.
— visual design & packaging
In the wild lands of the Northeast Kingdom in Vermont, one beekeeper has created a honey-scented place in the spirits world. In 2008, Todd Hardie established Caledonia Spirits & Winery, producers of hand-crafted spirits including a vodka distilled from honey wine and gin made from local grains and flavored with honey.
The gin is a celebration of our special connection to the land. The pure grain spirit is a canvas to showcase juniper berry and raw northern honey. Added just before bottling, the raw honey imparts unique floral qualities. The bottles are sealed in raw bee’s wax, a unique nod to Hardie’s favorite pollinator. A honeybee and a vista as seen from Barr Hill are part of its logo and label. The strong story is part of the brand equity. Type lockup was redesigned while still keeping the original flavor. Textured paper stock and letterpress printing were used to represent the personality of the product and the brand.
— packaging & product design
Verallia is the glassware brand of Saint- Gobain. Although it is a relatively new name in the glass packaging industry, the company is deeply rooted in glassmaking tradition. This creative packaging structure was designed to protect breakable glasses and also fits in the block shipping pallet.
The material of the structure is disposable hard plastic, strong enough to protect the glasses, but at the same time light and easy to carry. The design of the package was inspired by the lightness and gentleness of water. The brand colors are aquamarine and teal, and all together the package design has a very bold look. It also can be used as a flower vase. Very eco-friendly.
— visual design & packaging
Animal Connection is San Francisco’s premier provider of small animals; they own a large room specifically for nurturing chicks and birds. When customers walk into the store, they can immediately hear the bird sounds. Birds Room, a premium bird supply brand including foods and toys, was named after that. Targeting younger families and children, the brand encourages family interaction with their pets. The packages were designed to be very easy to use, and at the same time be adorable and colorful looking. We should appreciate our connection with animals and family — it fills life with love and joy. The connection with animals and nature also teaches us the way to love and care for others.
